What does Arkadi mean to you? What does it mean for the brand itself and what does it mean for the consumers?
That's where we came and gave the answer to these questions.
All the values, emotions and habits that are connected with the brand, in a brand new digital approach that brings the brand identity and the brand image together.
After a lot of research, we ended up somewhere near Epidaurus for the production of our new digital video. In less than a minute, we showcase the purity, the freshness and the connection that Arkadi has with nature.
Arkadi is a people's brand. That's why our whole digital communication revolves around interactive and creative post that speak to the audience's minds, hearts and everyday life.