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| Greece

Cannes Young Lions Competition | Greece
3rd Place - Digital Category

THE BRIEF

There is a new law regarding the paternity leave in Greece that not many men know about or just tend to ignore and we have to raise awareness through Women On Top.Women On Top is a non profit organisation in Greece which fights for the professional empowerment of women, the equality between women and men and for a change in their educational, professional and social environment. So how do we talk to men through a woman-focused organisation?

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THE MESSAGE

Dads can do it.
Our target audience is mostly men, young couples and young parents. The goal is to raise awareness regarding the law in general and what it offers. We have to convince them about the positive impact that it can have on their relationship with their kids and the balance inside the structure of the family. After all, it's a right, not an obligation!

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