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Tiktok is all about the momentum and the trends. Since I am mildly obsessed with it, like I mentioned in the first episode, I always stay up to date with everything and then proceed to force my coworkers film videos with me.




Being a social media manager is more than just posting content online. It's all about the strategy, the creativity and of course the aesthetic behind the monthly calendar. 

But to get to that point, you have to go through the photoshooting process, aka the best time of the month.

Is there anything better than collaborating with a photographer and then eating all the leftover food? No.



What does Arkadi mean to you? How would you describe Arkadi to someone who is not familiar with the brand?

In a short video production we included all the values, the emotions and the habits that are connected with the brand. 

What does Arkadi mean for the brand itself and what does it mean for the consumers?

It is one of the few times that the brand identity and the brand image coincide and it's depicted on that video.

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